SEO/GEO/AEO8 min read
What is Generative Engine Optimisation? The 2026 Guide
GEO is the practice of optimising content so AI systems cite you. Here's everything you need to know.
Read more →How I Help
Full-Stack Search Visibility
Get found on Google and get cited by AI. I build content strategies and technical SEO foundations that rank on every modern search surface — not just 2019 Google. Explore SEO consulting or AEO consulting.
Explore the approach →LinkedIn & Personal Brand
Grow an audience of the right people. Turn followers into leads. I teach the exact LinkedIn system I use to attract consulting clients.
See how it works →Build & Market
I build digital products using AI-assisted code and market them through SEO and content. The full system, not just the build.
Learn the approach →The Search StackGEO, AEO & LLM SEO All Start
GEO, AEO & LLM SEO All Start
With One Thing
Every AI citation, every featured snippet, every Perplexity answer traces back to traditional SEO done right. The new search surfaces don't replace the foundation — they reward the businesses that already built it.
01
Traditional SEO
The Foundation
Technical health, crawlability, keyword targeting, and E-E-A-T. Without this, nothing above it works.
Technical AuditOn-PageBacklinksAuthority
02Builds on 01
GEO
Generative Engine Optimisation
Structure your content so AI systems choose to cite you — not paraphrase you. Requires established authority first.
Information DensitySchemaEntity ClarityAI Citation
03Builds on 02
AEO
Answer Engine Optimisation
Win featured snippets, People Also Ask, and zero-click results by structuring answers engines can extract directly.
Featured SnippetsPAAFAQ SchemaZero-Click
04Builds on 03
LLM Visibility
ChatGPT · Perplexity · Claude
AI models cite sources they already trust. Appear in AI answers at scale when your SEO, GEO, and AEO layers are solid.
ChatGPTPerplexityAI OverviewsBrand Mentions
The businesses appearing in AI answers didn't get there by chasing AI. They got there because their SEO foundation was already solid — and the new surfaces rewarded that.
See how I build the full stack →My Process
How a Search Engagement Actually Runs
No black boxes. Every sprint, every deliverable, every AI tool — visible from day one.
How I Work
SEO Workflow + AI Automation
Blueprint sprint methodology — layered with AI tools for faster execution and better client outcomes.
Entity & Technical Audit
Sprint 1–2
Content & On-Page Engine
Sprint 3–4
Local SEO & GBP
Sprint 3
Link Building & Reporting
Sprint 5–6
Latest From The Blog
Practical. Specific. No fluff.
Parasite SEO6 min read
Parasite SEO: 7 Platforms I Use to Rank Fast
High-authority platforms can rank in days, not months. Here are the seven I rely on.
Read more →SEO/GEO/AEO5 min read
Answer Engine Optimisation: What It Is and Why It Matters Now
AEO is about structuring content so search engines — and AI — can extract direct answers.
Read more →Get the Search Stack Playbook
SEO + GEO + AEO combined into one actionable system. Free.
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A Bit About Me
I'm Usman Khizar — a search marketer obsessed with the intersection of traditional SEO and the new AI-powered search landscape.
I work directly with founders and small teams who want real visibility — not vanity metrics. Every strategy I build is one I've tested on my own projects first.
When I'm not deep in keyword research or GEO audits, I'm building digital products and writing about what's actually working in search right now.
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